Volvo Announces Pricing of All-New 2011 S60 Sport Sedan

The sportiest Volvo ever arrives late this year with a starting price of just $37,700

Rockleigh, N.J. (May 10, 2010) -  Volvo Cars of North America, LLC (VCNA) today announced pricing for the all-new 2011 Volvo S60 sport sedan of $37,700*. The all-new S60 packs more style, performance and technology than many of its competitors, but at a substantially lower price when showroom equipped. The all-new 2011 Volvo S60 beats a showroom equipped 2011 BMW 335i xDrive by a whopping $7,150, and a Mercedes-Benz C350 by an impressive $1,765. The all-new 2011 Volvo S60 sport sedan goes on sale in late 2010.

The all-new 2011 Volvo S60 is included in Volvo segment leading Safe + Secure Coverage Plan. The program provides best-in-class coverage, offers the lowest cost of luxury ownership (according to IntelliChoice) and has been a major contributor to Volvo's recent sales success. Specifically, it includes:

• 5 years/60,000 miles of New Car Warranty
• 5 years/60,000 miles of Complimentary Factory Scheduled Maintenance
• 5 years/60,000 miles of Wear and Tear Coverage
• 5 years/Unlimited miles of Volvo On Call Roadside Assistance.

"The all-new S60 has been a long time coming," said VCNA President and CEO, Doug Speck, "but it's been worth the wait. With 300 horsepower, standard all-wheel drive, its stunning design and Volvo's latest technology, it's the kind of car that will put a smile on any driving enthusiast's face." Today's pricing announcement gives the competition pause for thought. "When you consider you can own an extremely well-equipped 2011 Volvo S60 for only $41,400, and that you will pay nothing to repair or maintain the all-new S60 for 5 years or 60,000 miles, it really becomes a no-brainer," continued Speck.

Competitive Analysis

The premium sport-sedan market is about as competitive as it gets. The all-new Volvo S60, however, is raising the bar several notches in terms of value when comparing showroom-equipped models.

^†Safe + Secure Coverage Plan includes wear and tear; not available with other listed manufacturers.

^††When showroom equipped.

The all-new Volvo S60 sport sedan also comes standard with a new infotainment system which includes a 7-inch high-definition color monitor. The screen is accessed through intuitive steering-wheel mounted controls so the driver's hands are always where they should be. Information regarding the audio system, in-dash DVD video player, climate and vehicle settings are easily monitored and controlled through a thumb-activated rotator.

Other standard features offered only in the all-new S60 include an enhanced six-speed Geartronic transmission for quicker shifts, 18-inch alloy wheels, a sport-tuned Dynamic chassis, speed sensitive steering with driver-selectable settings, Bluetooth, HD Radio and Sirius Satellite Radio with a complimentary six-month subscription.

Continuing to introduce groundbreaking technology, Volvo will also offer Pedestrian Detection with Full Auto Brake in the all-new S60. In the U.S., approximately 4,700 pedestrian fatalities occur each year and that's a number Volvo is hoping to reduce with the availability of Pedestrian Detection.

Pedestrian Detection actively helps the driver avoid accidents. Volvo's radar- and camera-based system can detect pedestrians in front of the car, warn the driver if anyone walks out into its path - and then automatically activate the S60's full braking power if the driver fails to respond in time. This world-first technology can help the driver avoid a collision with a pedestrian.

On the safety front, the all-new Volvo S60 comes standard with City Safety, an auto braking system not offered on any of its competition. City Safety automatically stops the S60 if the car in front unexpectedly stops. The system is active from 2 - 18 mph and is designed for heavily congested urban environments.

The all-new Volvo S60 pricing and options

Despite the all-new S60 sport sedan being exceedingly well equipped right out of the gate, there are a number of attractive option packages and single options available.

2011 Volvo S60 T6 AWD - $37,700

Destination charges - $850

Premium Package - $1,500

            Power glass moonroof

            Power passenger seat

            Dual Xenon gas discharge headlights with Active Bending Light (ABL)

Climate Package - $800

            Heated front seat

            Heated windshield washer nozzles

            Headlight washers

            Rainsensor wipers

            Interior Air Quality System (IAQS)

Multimedia Package - $2,700

            Premium Multimedia Sound System with MultEQ XT by Audyssey,  

            Dolby Pro Logic II, 650 watts, 12 premium loudspeakers

            Rear park assist camera

            Navigation system with real time traffic updates

            Map Care with two complimentary navigation updates

Technology Package - $2,100

            Pedestrian Detection with Full Auto Brake

            Adaptive Cruise Control (ACC) with Queue Assist

            Collision Warning with Full Auto Brake

            Distance Alert

            Lane Departure Warning

Single Options

            Metallic paint - $550

            Premium Electric Silver paint - $675

            Urbane Wood inlays - $300

            Front and rear Park Assist - $500

            Blind Spot Information System (BLIS) - $700

            Personal Car Communicator (PCC) - $550

            Touring chassis - N/C option

            FOUR-C (Continuously Controlled Chassis Concept) Active Chassis - $750

            17-inch "Njord" alloy wheels - N/C option

            17-inch "Njord" alloy wheels with self supporting tires - $500

Volvo Cars of North America, LLC, www.volvocars.com/us is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden.  VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.  For more information on the entire Volvo product lineup please refer to the Volvo Cars of North America, LLC, public relations website at: http://www.volvocars-pr.com/.

*price does not include $850 destination charge

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This just in - Volvo's Certified Pre-Owned Program Named the 2010 Luxury Certified Pre-Owned Program by Intellichoice!

http://www.intellichoice.com/preowned/pre-main

Volvo XC60 Wins Prestigious 2010 International Truck of the Year Award

LOS ANGELES (Dec. 2, 2009) - The Volvo XC60 was named 2010 International Truck of the Year today by the International Car of the Year (ICOTY) jury. The award was given to Doug Speck, President and CEO of Volvo Cars of North America, LLC at the Volvo display at the 2009 Los Angeles Auto Show. The XC60 was chosen over 10 new crossovers, SUVs and trucks by a distinguished panel of top automotive journalists.

"This ties a very pretty bow around what's been a truly amazing year for Volvo," commented Speck. "The XC60 has not only been recognized by the media but it's been extremely well received by our customers." The 2010 XC60 has helped VCNA earn six consecutive months of year-over-year sales increases since June.

The XC60 was chosen the winner from a panel of 19 automotive media from around the U.S. and Canada representing top newspapers, magazines and websites. The jurors must consider the ICOTY mission of "honoring vehicles that reflect an emotional connection between car and consumer lifestyles" when making their nominations. "The ICOTY awards are not centered on power and performance," said Courtney Caldwell, ICOTY's creator and executive producer. "It's about how cars reflect our personalities, lifestyles and self image, an attitude most consumers identify with."

Once approved by the ICOTY nominating committee, the awards jury then bases their decision on a number of important criteria: The vehicle must be new or substantially revised, it must be offered for sale to the general public by the judging deadline of November 16, 2009, and may not have been previously considered for the ICOTY Awards.

The International Truck of the Year award marks the 20^th accolade the Volvo XC60 has received since sales began in Europe in late 2008. The XC60 is the first vehicle to offer City Safety as standard equipment. This unique Volvo technology can help the driver avoid frontal collisions at low speed. If the driver is about to drive into the rear of a vehicle and does not react in time, the XC60 will apply the brakes by itself.

About VCNA

Volvo Cars of North America, LLC (VCNA), based in Rockleigh, NJ, is a subsidiary of Volvo Car Corporation of Göteborg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. To learn more visit http://www.volvocars.us/.

About ICOTY: The ICOTY Awards were founded and launched in 1997 by Courtney Caldwell, editor-in-chief of Road & Travel Magazine.The mission of the ICOTY Awards is to shed light on the emotional connection between cars and consumers. Awards are presented to automakers that most successfully achieve that goal through the design and marketing of their vehicles, and how well those vehicles reflect consumer lifestyles.

Article courtesty of Volvo Cars PR.

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The Volvo S40 and XC90 have achieved The Car Book 2009 BEST BETS distinction in the 29th edition of the America’s first consumer car buying guide. Each year the guide analyzes the new cars and selects The Car Book BEST BETS for the American car buyer.

For 29 years, The Car Book has been one of the leading consumer guides to smart and sensible car buying. Vehicles are rated in nine key Car Book categories: crash tests, safety features, rollover, preventative maintenance, repair costs, warranty, fuel economy, complaints and insurance.

Consumer Reports released the results of its 2008 Car Reliability Survey (published in the December 2008 issue) and Volvo was the best-performing European luxury brand! Volvo ranks higher than Porsche, BMW, Audi, Saab, and Mercedes-Benz.

The survey is comprised of Consumer Reports subscribers' experiences with 1.4 million vehicles. Respondents reported any serious problems they had with their vehicles in 17 trouble spots during the previous 12 months, which allows the magazine to provide predicted-reliability ratings for new cars. Only those models that had 100 or more responses were included in the study.

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